FinMark Summit Agenda
10:30 - 11:10
View from the top
Our opening panel looks at how senior executives think about marketing and how they integrate it into the business's wider goals and growth efforts.

Yana Shkrebenkova
CEO
Revolut Trading

Andrew Haughton
Marketing Director
IG Group

Dan Moczulski
Managing Director
eToro

Joshua Raymond
Managing Director
XTB
11:20 - 12:00
Give the people what they want
How can brokers and tech providers build the products and services their clients want as efficiently as possible?

Dana Massey
Chief Product and Technology Officer
Capital.com

Maria Evripidou
Head of Product
NAGA

Maksim Shymanovich
Senior Manager
TradingView

Jon Light
Head of OTC Trading Platforms
Devexperts
12:30 - 13:10
The affiliate panel
A look at trends in the affiliate space, where our panellists look at client demand trends, goings on with Google, and how affiliates and brokers can work more closely together.

Linda Sallai
Squad lead
BrokerChooser

Jon Ostler
CEO UK
Finder
13:20 - 14:00
Growing in emerging markets
With European markets saturated and facing ever-expanding regulatory constraints, growth today is in emerging markets. Our panellists look at the various problems facing brokers when doing business in regions like LATAM, Africa, and ASEAN.

Jon Barritt
Senior Manager - Media & Affiliate
Exinity
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Hannah Hill
Head of Brand
Axi
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Pavel Spirin
CEO
Scope Markets
Michael Roussos
Head of Partners
FP Markets
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Moderator
Tim Plummer
CEO
Deus X Markets
14:10 - 14:50
Alternatives to the tech giants - OEM partnerships
App and paid ad marketeers face continual restrictions and the sense they have no alternatives to big tech. But there is another way. Hear from AVOW about how they've helped brokers onboard clients with lower spend and higher conversion, using OEM marketing and partnerships.

Viorel Cojocari
Director
AVOW
15:00 - 15:40
You got to pay for it
Most client onboarding comes from paid ads. But with high costs, battles with big tech, and the need for a high volume of creatives, it's not easy. Our panelists talk through what they see as the best solutions for brokers today and how they deal with some of the challenges they're facing.
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Elena Ajtova
Digital Acquisition Lead
ICS-digital
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Vladimir Shmidt
Marketing Director
Shares.com
15:50 - 16:30
The prop marketing machine
Props have attracted a new generation of clients to online trading and investments. What have they done differently and is there anything other platforms can learn from them?


Riz Iqbal
Founder
Words of Rizdom
David Varga
Co-Founder
Fintokei & Purple Trading